One thing which filled me with a sense of wonder and trepidation was the news that Disney were releasing a 'second life' site for children (Lara Sinclair's article 'Club Penguin suits Disney's virtual aims', in The Australian media supplement, p. 33, Thursday 7 August 2008).
Touting itself as an 'online children's community', it offers virtual playgound-like environment online, where each child's character or 'avatar' (represented in this case by an individual penguin) can interact with others.
The site doesn't allow any exchange of personal information (which supposedly keeps it safe for children).
Club Penguin is the most popular children's website in Australia. The site is free to visit, and has more than 12 million( ! )active players worldwide, and 700,000 paying subscribers. While it is free to chat on the site, customising one's penguin character or igloo comes at a cost of $5.00 (US) per month.
Doing the maths, it's little wonder that Disney paid $350 million (US) to purchase the site last year.
( The site is listed below, or if you click on the title of this blog you'll automatically navigate there. )
http://www.clubpenguin.com/
The main media focus on this issue is technology and profitability, with a small concession made for the safeguarding of the child users.
Apart from the fact that having accessed the site, there doesn't appear to be any particular impediment to an adult visiting it, my main concern is this: whatever happened to kids being kids, kicking a ball, running around outside with their mates? Is Australia not in the grip of an obesity epidemic where children's levels of activity are already alarmingly low?
There are obvious arguments that sites like these could be educational and facilitate children adopting necessary technologies, but I think so much care needs to be taken here - a crucial balance needs to be struck between the possible benefits of 'second life' and the long-term risks to health.
Week 13
16 years ago